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What is Bulk Messaging Service?

Bulk SMS, aka Bulk Messaging, is a service that enables businesses of all sizes to send a large number of SMS messages to a group of recipients at once. It is generally used to send promotional and transactional SMS to a mass audience such as sending alerts, promotions, reminders and other types of information to the target audience. 

Businesses can send bulk SMS using a web-based platform, API integration with the company’s systems, or a standalone software application.

Features of Bulk SMS Service

Elevate Your Marketing Strategy with Fonada, India’s leading bulk SMS provider

Transactional & Promotional SMS

Our seamless messaging system enables businesses to send OTPs, alerts, promotional offers, and transactional messages to their target audience.

Integrated DND Check

Filter the numbers based on the Do Not Disturb check and effectively reach your intended target audience.

Supports Multiple SMS Campaigns

Run multiple SMS campaigns simultaneously without any interference and efficiently customize and manage them all from a single portal.

Schedule SMS Marketing Campaigns

Schedule bulk messaging campaigns of your choice by running the same campaign in multiple time slots or multiple SMS campaigns in the same slot.

SMS Retries

Broaden your customer base through SMS retry functionality and safeguard your SMS marketing campaign from network-related issues.

3rd Party Application Integration

Streamline your campaign procedures by linking your system with CRM, Google Sheets, Zoho apps, and other platforms.

Use Cases of SMS API

TYPE # 1

Promotional SMS

Promotional SMS is a marketing technique where businesses send text messages to promote their products or services. For example, an online grocery store might send a text message to customers offering a discount code for their next purchase.


e.g. Great news! Now get a 50% discount on your next grocery order made within the next 24 hours. Simply visit https://promotions.com to take advantage of this amazing offer.


Transactional SMS

Transactional SMS are text messages sent by businesses to provide customers with important information related to their accounts or transactions, such as order confirmations or appointment reminders.


e.g. “Dear John, your appointment with Dr. Smith has been confirmed for April 20th at 2:00 pm. Thank you for choosing our clinic.”



OTP SMS messages are used to send verification codes for new user registration, payment authentication, etc.


e.g. Your One-Time Password (OTP) is 489337. It will remain valid for 10 minutes. Please keep your OTP confidential and do not share it with anyone.

How Fonada’s Bulk SMS Services Work?

Bulk SMS services enable businesses to send bulk text messages to their target audience through web-based platforms or APIs.

Here’s a general outline of how the process works with Fonada’s Bulk SMS service:

Stage 01
Account setup

  • Users are required to register on DLT.
  • Upon registration, a sender ID will be provided.
  • The user must obtain approval for their message content.
  • Once the ID is created, Fonada will provide them with an SMS marketing panel

Stage 02
Message Creation

Users can create and send text messages directly from our Bulk SMS platform. They can also schedule messages for a specific date and time.

Stage 03
Message Delivery

We send your messages to the intended recipients through participating mobile network operators.

Stage 04
Reporting and Tracking

To track the performance and success of campaigns, Users can ask us to provide them with detailed reports and analytics, such as delivery and response rates.

Use Cases of Fonada’s Bulk SMS Messaging Service


Bulk SMS Marketing Campaign

Bulk SMSes are the most suitable and effective alternative for running a marketing campaign.


OTP Verification

Bulk SMSes are used by businesses to send timely OTP verification SMS for transactions.


Appointment Reminder

Send automated business SMSes to remind your customers of their appointments.


Billing & Payment

Send your customers timely and helpful payment reminders.


Survey & Feedback

Collecting customer feedback after every interaction can be achieved through Business bulk SMS services, which is the least intrusive method used by enterprises.


Status Updates

Enterprises use bulk business SMSes to provide their customers with updates regarding the status of their orders, payments, deliveries, and more.

Benefits of Using Fonada’s Bulk SMS Platform

Achieve Greater Outcomes With Less Investments

Instant Delivery

Reach your customers instantly. Our bulk SMS platform guarantees your message will reach your customers’ inboxes in real-time.

High Conversion Rate

Maximize your conversion rate through SMS Campaigns. Unlike emails, SMSes have high open rates, which ensure maximum conversion.

Target Right Audience

Filter your campaign effectiveness to reach your target audience by conducting a Do Not Disturb (DND) check.

Low Investment
& High Returns

SMS platforms hosted on the cloud offer valuable features like campaign tracking and analysis.


Our bulk sms service enables businesses to generate message templates featuring personalized content to engage their audience.

Why Use Fonada’s Bulk SMS Service?


At Fonada, we offer high-quality bulk SMS services in India at the most reasonable price.

Instant Setup

With our instant installation process, you can connect with your customers in no time.

End-to-End Customer Service

We are available 24×7 for your assistance, you can connect with us via phone, email, and Twitter.

Real-Time Reporting

Track your SMS marketing campaign’s performance in real-time using our intelligent dashboard.

API Integrations

Restructure your business solutions by integrating CRM and other third-party applications.

Who Should Use Fonada’s Bulk SMS Messaging Platform

Bulk SMS service helps enterprises quickly and efficiently reach the target audience and contribute to their growth. Bulk SMS services are widely used across various industries including finance, healthcare, retail, and more, for multiple purposes such as customer engagement, marketing, brand awareness, etc.

Banking & Finance




Consumer Goods


Travel, Tourism & Hospitality

Media & Advertisement

Consulting Services




Government & Public Utilities

Food & Beverages



Beauty Services

Web CRM & ERP Technology

Frequently Asked Questions

How to find a low-cost bulk SMS service provider in India?

There are several low-cost bulk SMS service providers in India. Here are some steps you can follow to find a suitable provider:

  • Research online
  • Compare pricing
  • Check delivery rates
  • Check features: Test the service Customer support

Some of the reliable and effective bulk SMS service providers in India includes Fonada, Textlocal, Kaleyra etc.

How does bulk SMS service work?

The Bulk SMS service establishes a connection between businesses and SMS gateway providers that have direct links to mobile network operators.


The businesses upload their contact lists, create messages, and specify the desired delivery time. The SMS gateway providers then distribute the messages to the designated recipients’ mobile phones.

How To Identify the Best Bulk SMS Company?

To identify the best bulk SMS company, you may look the given below parameters:

  • Look for a bulk SMS provider with a user-friendly platform
  • Reliable delivery rates
  • Competitive pricing
  • Excellent customer service
  • Personalize messages
  • Check online reviews
  • Compare features before making a decision.
Which is the best bulk SMS service provider?

The definition of the best bulk SMS service provider can vary based on individual preferences. Some providers offer instant delivery and affordable rates, while others offer lower prices but with limited reach. However, Fonada is currently a leading and reliable bulk sms provider that caters to individual preferences and offers the best bulk SMS service at an affordable rate.2Factor.