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Google’s Project Magi to bring AI tools to search engine: Will it give the giant an edge?

Google has started working on this project after learning that smartphone maker Samsung is planning to replace Google search with Microsoft Bing as the default search engine on its handsets.

A team of 160 engineers is working in 'sprint mode' towards Google's ambitious vision of bringing AI tools to reality.

The key aspect of Google’s latest AI search is to abandon the conventional way it displays search results.

The new search engine that is coming to shape under Google’s new project will give users a far more personalized experience than its existing version.

The Magi project can help Google assert its position as the leader in search engine market place , thus it could become a game changer for it.