Protects the privacy of the user
Businesses should take essential measures to secure their customers, and their private information as the number of data breaches rises over time. Call masking permits unlimited communication between the parties without disclosing personal contact information. Additionally, it enables flexibility to call people from various devices without leaving a trace of your contact information.
Increases revenues by building customer loyalty
When a customer’s number is safe and secure, they feel more at ease transacting business with that business. Call masking is a successful customer retention strategy since it helps build customer confidence and trust. It is critical to boost brand loyalty and promote repeat purchases.
Saves Costs on Communications
Call masking avoids the need to set up additional contact centers or buy local numbers. By hiding your phone number, you may easily and affordably meet the communication needs of all of your company’s branches.
Centralizes business communication
Phone number masking improves business communications. It routes auto-response voice messages within the specified timeframes.
Analyze customer and agent conversations
You can trace calls and messages using call masking, which makes it simpler to record, track, and analyze customer and agent conversations. It helps contact centers measure interaction quality, gain consumer insights, and improve agent performance.
Increases call responsiveness
Customers who value privacy hang up on suspicious caller IDs or unfamiliar prefixes. Call masking helps to create a local caller ID with an easily recognizable area code. The prospect or client is more likely to answer when they recognize the call is coming from a local number since it makes them feel more at ease.