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What Is A Promotional SMS Service?

Promotional SMS service is used by businesses to promote their products or services via SMS (Short Message Service) messages sent to their target audience. It is the most cost-effective and reliable way to reach a wide audience, as SMS messages have a high open rate and are often read within minutes of being received. 

Promotional SMS messages are used by businesses to inform their audience about special offers, discounts, new product launches, or other promotional activities. These messages can be personalized to include the recipient’s name and can be sent at a specific time to ensure they reach the recipient conveniently.

Why Promotional Messages Are Need Of The Hour?

Promotional messages are crucial in today’s business landscape due to increased competition, connectivity, and the need for personalization to stand out and engage with customers effectively.

Unleash the true potential of your marketing strategy with the magic of promotional SMS! Here are some of the fantastic advantages you can experience:

Wide Reach

The open rate of SMS messages is over 98%, which means that all recipients will be more likely to read the messages. This makes it an ideal way to reach a large audience quickly.


Compared to other forms of advertising & marketing tools, promotional bulk SMS service is relatively cheap. It helps you to reach a large audience without spending much money.

Personalized Messages

You can customize your message with a promotional SMS service to suit your target audience. This helps to make your message more effective and personal.

Quick Delivery

Fonada’s promotional SMS messages are delivered instantly without any failure, which makes them an ideal way to promote time-sensitive offers or events.

Easy to Track

As a promotional bulk SMS provider, we offer our users tracking features that allow them to track the success of their campaigns.

High Conversion rates

Promotional SMS messages are known for their higher conversion rate. These messages are more likely to be read and acted upon than other forms of advertising.

Types Of Promotional SMS Service

There are several types of promotional SMS messages that businesses and organizations can send to their target customers. Some types of promotional SMS service includes.


Discount or Offer SMS

These messages offer customers discounts, deals, or special offers on products or services.


Seasonal Greetings SMS

Businesses use these messages to wish their customers on special occasions such as Christmas, New Year, Diwali, Eid, or other holidays.


New Product Launch SMS

Enterprises use these messages to inform their customers about new products or services offered by a business.


Event Invitation SMS

Businesses use these messages to invite customers to events like sales, exhibitions, and trade shows.


Survey and Feedback SMS

These messages help businesses collect customers’ feedback about their experience with a business or product.


Reminder SMS

These messages remind customers about appointments, payment due dates, or other important dates.

How To Use A Promotional SMS Service?

Stage 01

Register with Fonada’s Bulk SMS Service for promotional SMS.

Stage 02

Select a plan that aligns with your business requirements.

Stage 03

Upload contacts.

Stage 04

Create a promotional SMS campaign.

Stage 05

Preview your message and click on “Send” button to reach your audience.

Promotional SMS Service Use Cases


New product launch

Companies use promotional bulk SMS services in India to inform their customers about new product launches, upcoming offers, discounts and deals.


Sales and Offers

Promotional SMS service effectively informs customers about sales and offers on their products or services. This can increase sales. and revenue for businesses.


Event Invitations

Promotional SMS services act as an effective medium of communication for businesses. They help businesses invite customers to events such as product launches, store openings, and other special occasions.


Customer loyalty

Businesses use promotional SMS services to reward loyal customers with special offers, discounts, reminders or early access to new products.


Feedback and surveys

Promotional bulk SMS service can be used to solicit feedback and conduct surveys. This can help businesses to improve their products and services.

Difference Between Transactional & Promotional SMS Service?


The Promotional SMS service is used by businesses to promote marketing and sales, keep customers informed of new product launches, and notify them of upcoming offers and discounts.

For example, Flash Sale Alert! Get up to 50% off on all products at XYZ Store. Visit us today and avail of this amazing offer. Limited time only. Reply STOP to opt-out.


Transactional SMS service, on the other hand, is used for delivering important and time-sensitive information, such as OTPs (one-time passwords), order confirmations, and appointment reminders. 

For example, Dear Rahul, your order #XYZ has been confirmed and will be delivered to your address on 27-Apr-2023. Thank you for shopping with ABC Store.

The main difference between the two is that Promotional SMS can only be sent to subscribers who have given their consent to receive marketing messages, while Transactional SMS can be sent to both subscribers and non-subscribers, as it is considered more essential and time-sensitive information.

Benefits Of Using Promotional SMS Service

Promotional SMS service is a cost-effective and efficient way to promote products or services to a large audience. Here are some benefits of using promotional SMS service:


Promotional SMS service is a cost-effective way to reach potential customers compared to traditional advertising methods.

High Open Rate

SMS messages have a high open rate of around 98%, making them a highly effective marketing tool.

Targeted Audience

With a promotional SMS service, you can target a specific audience based on demographics, location, and behavior.

Instant Delivery

SMS messages are delivered instantly, ensuring that your promotional message is received and read by the recipient in a timely manner.

Measurable Results

Promotional SMS service provides measurable results and enables you to track the success of your marketing campaign.

Increased Engagement

SMS messages have a high engagement rate, with customers more likely to respond to promotional messages sent via SMS.

Brand Awareness

Promotional SMS service boosts brand awareness by reaching potential customers and promoting your products or services.

Why Choose Fonada’s Promotional SMS Service?

Unlimited Texts

Send unlimited text messages to your target audience, including your brand name with a unique number to stand out without a single failed delivery.

API Integration

Integrate seamlessly into your software to benefit from a smooth operation and automated messaging scheduling.

Real-Time Delivery Report

Get a real-time confirmation report on your messages and delivery status.

Promotional SMS Gateway

Get high-priority SMS gateway access as part of the promotional SMS service.

Trackable SMS

Gain access to track and monitor the delivery of every message.


Automatically schedule SMS for delivery to customers.

Frequently Asked Questions

How can I send promotional SMS?

To send a promotional SMS, select a reliable promotional bulk SMS service provider like Fonada and follow the steps given below:

  • Register with a promotional SMS provider
  • Pick your Pricing Plan
  • Upload Contacts
  • Create a Promotional SMS Campaign
How many types of promotional messages are there?

There are various types of promotional messages, some of which include:

  • Sales promotion messages
  • Advertising messages
  • Public relations messages
  • Personal selling messages
  • Direct marketing messages
  • Social media messages
  • Email marketing messages
  • Content marketing messages
  • Influencer marketing messages
  • Event marketing messages

These types of promotional messages can be used individually or in combination to achieve marketing objectives.

What is the time limit for promotional SMS?

The time limit for promotional SMS service in India is between 9:00 am to 9:00 pm, as per the regulations set by the Telecom Regulatory Authority of India (TRAI). SMSes sent beyond this time limit may be considered as a violation and can lead to penalties.

What is the importance of promotional messages?

Promotional messages are important for businesses because they:

  • Increase brand awareness and visibility
  • Promote new products and services
  • Encourage sales and purchases
  • Build customer loyalty
  • Generate leads and conversions
  • Inform customers about promotions, discounts, and offers
  • Create engagement and interaction with the audience
How to find a reliable promotional sms service provider in India?

To find a reliable promotional SMS service provider in India, you need to conduct research and compare promotional SMS service providers based on the parameters listed below:

  • Providers’ Online Reputation
  • Features
  • Pricing
  • Customer support
  • Compliance with regulations such as TRAI guidelines.