1: Transactional and Promotional
Messaging API is used in the form of bulk API to send promotional offers or transactional alerts direct to the consumer’s phone number.
2: Track Updates
Another inclusion is to notify via SMS alerts of tracking updates from a logistics service. This works in favor of SMS notifications than the web-based-notifications.
The messaging API enables the user to utilize all tools required to send or receive tailored information within an application.
4: Easy Integration
More than just a text message API, it extends to IP or HTTP based messaging spectrum (for example – social media) under a unified programming toolkit.