What is a Vanity Number? Meaning, Type and Benefits

A vanity number is a special type of phone number that is crafted to be easy to remember. These numbers have a personalized sequence of digits to make them stand out. They can be created in different ways, but the goal is to make them catchy. For instance, some vanity numbers use repeated digits, like 1-877-333-3333.

Others are designed to spell out words on a phone keypad, like 1-800-FLOWERS. The idea behind vanity numbers is to make it simpler for people to recall and dial a particular phone number.

This blog post emphasizes the significance of vanity numbers for businesses and their role in fostering growth. If you have any questions or uncertainties regarding this topic, this blog post can address all your concerns and provide a better understanding of the topic.

So, let’s get started…

Why Vanity Phone Numbers Are Still Valuable for Businesses

In today’s digital age, it might seem like old-fashioned phone numbers are no longer important for businesses. However, vanity mobile phone numbers still hold significant relevance in the business world. Companies use these customized numbers to grow their customer base, boost customer engagement, and offer better accessibility to their communities.

Here’s why they matter:

Phone Conversations Are Still Vital

Despite the prevalence of online communication, phone conversations often lead to better conversion rates compared to web-based leads. People still prefer calling when they’re interested in a product or service. This makes phone interactions a crucial part of conducting business.

Regional Accessibility

In some areas, having a phone number that’s easy to remember and associated with your business can make you more accessible to your target customers. It’s where potential leads establish a personal connection with your brand, eventually becoming loyal clients.

Different Types of Vanity Phone Numbers:

1. 800 Prefix Numbers

These are the classic toll free numbers. typically starting with 800. They allow callers to reach your business without incurring charges. Today, you can also choose from prefixes like 877, 866, 855, and 833 for a wider range of options.

2. Easy Dial Numbers

Vanity numbers with numeric patterns or repetition are easier to remember than standard numbers. These numbers are usually toll free numbers, which simplifies the memorization process. For example, you could replace a standard local number like (555) 729-0423 with an easy dial sequence like 1-833-300-0000.

3. Local Numbers

Local numbers have a three-digit area code that corresponds to a specific geographic region. They help identify where a call is coming from or where a business is located. Today, businesses can choose a local area code that’s not necessarily tied to their physical location. These numbers can also be customized for better memorability. For instance, a local pizza place in New York City might have a smart vanity number like 212-NY-PIZZA.

4. Word-based Vanity Numbers

These are special types of numbers that spell out a word or phrase relevant to the business or service. For example, 1-800-FLOWERS, 1-800-Delivery

5. Acronym Vanity Numbers

These vanity numbers use letters that are associated with numbers on a phone keypad to create an acronym relevant to the business. For example, 1-800-GOT-JUNK.

6. Repeating Digit Vanity Numbers

With the help of these numbers, businesses want their customers to recall their numbers easily. These Numbers contain repeating digits for easy recall. For example, 1-888-777-STAR.

7. Sequential Vanity Numbers

You can easily identify these vanity numbers as they are in sequential order. For example, 1-877-123-4567.

8. Combination Vanity Numbers

This is a type of vanity number that is highly popular among businesses. These vanity numbers are made of a combination of words and numbers to create a memorable sequence. For example, 1-800-2 RENT-A-CAR.

9. Spelling Variants Vanity Numbers

These vanity numbers are a combination of alternative spellings. For example, 1-800-PET SHOP vs. 1-800-PET-SHOP.

10. Geographic Vanity Numbers

These vanity numbers are formed by incorporating area codes or local elements into the number with a specific region code. For example, 212-555-CAFE for a coffee shop in the 212 area code.

National vs. Local Vanity Mobile Numbers

When customizing your phone number, you have two primary options for prefixes: a local area code or a national area code, each with distinct characteristics.

User-End Differences

National and local vanity numbers come with several user-end differences a few of them are inked below

Accessibility

A national number is toll free, allowing anyone to call from any location, which broadens your customer base.

Branding

A national number can convey a sense of scale and stability that might appeal to your target audience. However, a local number might be a better fit if your business prides itself on its local ties.

Back-End Differences

A few back-end differences are listed below:

Cost

National numbers can be costlier to maintain as they are toll free, whereas local numbers are typically a one-time purchase.

Ownership vs. Licensing

Once you purchase a local number, it’s yours to keep, while toll-free numbers must be licensed.

Location Flexibility

With a national number, your business can maintain the same contact number no matter where it’s located. In contrast, if your business relocates, a local number may lose its “local feel.” If your business expands to new locations, services like Fonada offer local number options in every Indian area code.

Examples of Industry-Specific Vanity Numbers

Vanity numbers are prevalent in various industries, offering businesses a unique and memorable way to connect with their customers. Let’s explore some examples of vanity telephone mobile numbers from different sectors.

Legal Services

In the realm of legal services, where complex jargon and high-stress levels can be daunting for clients, vanity numbers offer a welcoming and reassuring touch. These numbers succinctly convey the firm’s value proposition and are easy to remember.

1-888-WE-FIGHT
1-717-DUI-HELP
1-800-888-HURT

Real Estate

For real estate agents, reliability, accessibility, and visibility are paramount. Vanity cell numbers help them stand out and create a lasting impression on potential clients.

1-877-4-REALTY
1-888-BUY-SELL
1-866-NEW-HOME

Home Services

Professionals in-home services, such as plumbers, electricians, landscapers, and roofers, face fierce competition. A memorable phone number can tip the scales in their favor, especially when homeowners need immediate assistance.

1-888-AC-REPAIR
1-717-ROOFERS
1-866-LAWN-CARE

The Advantages of Using Vanity Phone Numbers

Vanity cell phone numbers offer numerous practical benefits that can positively impact your business. These numbers are designed to be easily memorable, shareable, and user-friendly.

Enhancing Brand Reputation

• Set your business phone number apart from competitors.
• Fosters trust by welcoming toll-free calls.
• Maintains consistency across branding efforts.
• Improving User Experience

Simplifies access to personalized support

• Reduces barriers for customers to connect with you.
• Conveys a message and calls to action simultaneously.
• Boosting Advertising Response Rates

Facilitates word-of-mouth referrals

• Attracts leads before they resort to online searches.
• Converts leads into revenue more effectively compared to web leads.
• Cost-Effective Marketing

Low startup costs result in a higher return on investment (ROI)

• Easy implementation saves time and effort.
• Third-party management reduces labor expenses.

How do businesses facilitate engagement campaigns with vanity numbers?

Memorability is a key factor in the success of phone number campaigns, and it can be leveraged in various ways:

Anonymous Feedback

Encourage customer feedback by providing a memorable toll-free number, similar to the “How’s my driving?” bumper sticker. Major chains in the retail and restaurant industry print such numbers on receipts to collect valuable insights from customers.

Local Radio Ads

Incorporate a memorable vanity telephone number into radio advertisements to leave a lasting impression on listeners. For example, Saddletree Homes experienced substantial revenue growth by including a vanity number in their radio ads, making it easy for customers to remember and contact them.

Viral Marketing

Celebrities and shows like Miley Cyrus and “Better Call Saul” have effectively used vanity numbers for promotional purposes. While these numbers may not connect directly to the celebrities, they generate a significant volume of calls and engagement.

Rebranding

Sometimes, a company’s rebranding efforts start with a vanity number. For instance, companies like “1800-GOT-JUNK” and “903-FOR-CASH” successfully transitioned to more recognizable and iconic names using vanity numbers.

Seasonal Promotions

To stand out during seasonal promotions, especially for temporary goods like Christmas trees or Halloween costumes, use a vanity cell phone number for bulk SMS and calls as a hook to attract customers and confirm product availability.

What to Look for in Vanity Number Providers

When choosing a phone number provider for your business, consider these factors:

Availability of Vanity Numbers

Select service providers have a wide inventory of customizable phone numbers. These service providers are enriched with advanced cloud telephony solutions like VOIP and virtual phone numbers. Companies working with old technology may fail to fulfill all your requirements and that’s the reason why it’s wise to choose a service provider with plenty of options.

Vanity Number Pricing

Vanity number prices can vary based on factors like prefix, area code, and popularity.

Added Calling Features

Evaluate the calling features you need for your business communications and select a provider capable of integrating them into your phone system for a seamless experience.

Fonada’s vanity numbers come with below features

• Real-Time Call Reporting and analytics
• Call Notification Emails
• Simultaneous Call Routing
• Caller ID Display
• Faxing
• Voicemail to Email
• Conference Bridge
• Multi Call Forwarding

Best Practices for Choosing a Vanity Number

When choosing a custom phone number, adopting a strategic approach is crucial to maximize its benefits for your brand.

Be Specific

Select a word or phrase that encapsulates your brand’s essence. For instance, Walgreens, a well-established brand, benefits from using its name as its number. Conversely, a newer pharmacy may opt for a call to action, such as 1-800-BUY-MEDS or 1-800-4-RELIEF.

Keep It Simple

Simplicity increases memorability. Opt for common language, concise phrases, and easily spelled words. For example, a personal injury lawyer named For example, a lawyer named Tim Martin could choose 1-866-CALL-Tim instead of 1-866-Martin

Avoid Excessive Numbers

If you use numerals in addition to letters, exercise caution. Too many numerals can make the number challenging to remember. For instance, rather than 1-800-479-PENS, a business selling pens might consider 1-800-PARTY-PENS, even if it’s longer than seven characters.

Have Backup Options

Your initial choice might not be available, so have two or three alternative vanity number ideas ready. This ensures that you can seize marketing opportunities promptly without needing to start the selection process from scratch.

Setting Up Your Custom Number

Follow these steps to secure a new custom phone number:

Choose a Number (and Alternates)

Invest time in the selection process, ensuring the language is simple, clever, and closely tied to your brand’s value proposition. Align your chosen number with your broader marketing strategy and have backup vanity number ideas ready.

Select the Appropriate Phone Number Type

Evaluate your needs—do you require a local or national prefix? A vanity number or a simpler, easy-dial number? The type of number you choose should align with your business requirements.

Determine Your Calling Plan Needs

Decide whether the number will connect directly to your in-house receptionist or a third-party reception service. Identify the features you need, such as caller ID or conference bridge capabilities, to find a provider who can integrate them seamlessly.

Consult Your Current Phone Carrier

Check with your current carrier to explore custom phone number options. Keep in mind that carriers may not offer the most extensive selection.

Collaborate with a Vanity Number Provider

Working with professional vanity number providers can provide you with a comprehensive list of relevant phone numbers, competitive pricing, and omnichannel support.

Activate Your New Number

Activation is straightforward, but it requires specific decisions and a timeline. You have several options:

Porting: Move the number from the current carrier to your service.
Pick a Plan: Consider call forwarding plans while waiting for the number to be ported.
Park: Secure the perfect number and retain ownership for future use at a reduced cost.

Promote Your Custom Number

After selecting your new number and carrier, update your website and marketing materials to integrate it. Craft a new ad copy that prominently features your custom number. Utilize your vanity number as the centerpiece of marketing campaigns across various platforms, from radio to social media, and promote it vigorously to your audience.